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Case Study

Saxx Underwear Protects their Public Cloud Assets with Valtix

Customer Overview

SAXX is challenging everyday discomfort with men’s underwear that truly revolutionized the industry. SAXX underwear keeps guys comfortable, confident, and ready for action in any situation, thanks in part to its BallPark Pouch™ − a patented 3D hammock-shaped pouch that keeps everything in place for chafe-free support. The brand is one of the fastest-growing men’s underwear companies in North America and is poised for growth beyond the underwear market, as it incorporates its BallPark Pouch™ technology into other categories such as activewear, sleepwear and swimwear. For more information, visit or follow SAXX on social at @saxxunderwear.


Industry: Retail


Saxx has customer-facing applications operating in AWS secured with AWS security groups.  Saxx recognized that they needed a more comprehensive security posture as they had Check Point NGFW firewalls on-premises but have not deployed any advanced network security controls in the public cloud.  Saxx engaged Valtix after an introduction to address this gap.


Saxx was running multiple AWS VPCs with VPC peering and site-to-site VPN tunnels back to on-premises. Valtix recommended deploying a hub-and-spoke architecture using AWS Transit Gateway with centralized ingress and egress security with Valtix Gateways to simplify routing and secure traffic going inbound and outbound of their application VPCs.  In the first hour session, Saxx was able to deploy a Valtix Security/Services Hub, and used Valtix orchestration to create Transit Gateway and associated spoke VPC attachments.  Saxx now uses Valtix’s advanced network security functions such as Web Application Firewall (WAF), Intrusion Detection System (IDS/IPS), and URL Filtering to secure their applications.

Architecture Details

“Using Valtix we get continuous visibility of egress traffic to prevent exfiltration and add velocity to our security operations through one-click deployment and simplicity of a SaaS model.” – Albert Chow, IT Director, Saxx Underwear

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